SUMMARY: Effective church communication is more than preaching a sermon that inspires. It requires careful planning and consideration of your audience.
Here are eight common church-communications blunders to avoid.
1. “I don’t need a marketing plan.”
“If you don’t know where you’re going, any road will get you there.” –The Cheshire Cat, Alice in Wonderland. Check out this tutorial for a step-by-step guide to developing or updating your church’s marketing plan.
2. “Ready. Fire! Aim.”
Getting your marketing steps out of order can be extremely costly. Just remember the three “M’s:” Message, Movement and Method. More importantly, remember the order to execute them.
Step 1: Message – What is the purpose and point of each of your communication efforts? Create a strong and compelling call to action in each.
Step 2: Movement – What do you want to happen because of your message? Be specific in terms of attendance, actions and feelings.
Step 3: Method – How will you connect the message with the movement?
If method comes first, you may wind up with something that looks amazing but does nothing for the cause. If the movement comes first, you get a bunch of people milling around with no sense of purpose or direction. Read more…